Business Websites

Making your business marketable and visible to the people on the World Wide Web requires the convergence of several skills.   It is no longer adequate to simply have a good looking website that people can find if they look hard enough.   It is also not enough to have a website found on the top of Google searches but contains the wrong look, or even worse, the wrong kind of or out dated information.  What is required is a well rounded approach that combines great design, targeted content writing and the latest in Search Engine Optimization and Web Marketing techniques.   There are lots of ways to have a website done, some good, some bad, some less than bad.  ASU Professional Services is not the only one combining great design, content and web marketing services, we are doing it for less cost than most in our class.

Website Design

A great web design is one that presents YOU rather than a cookie cutter image of your business type.  It is also one that looks great, stylish, well balanced, color coordinated and a scope of other things.  To have a great design custom made for your business can be very pricey.  To cut the cost of design work we recommend starting with a pre-built website theme and customizing it to fit exactly the look and feel you want.  We will walk you through the process of choosing a theme from hundreds of quality designs and then customizing it to make it your own.  We have a way of blending ideas of our clients into a theme design of their choice and then come up with something creative, unique and customized to suit their business needs.

Communication

You must also communicate in a compelling way through a blend of text content, images, slideshows and galleries, video and audio to inform and convince.  We work personally with our clients to understand their message and to present it with impact on their website.   If you need the full treatment, we employ writers, photographers, audio/video specialists and layout design artists.  Or, if you want to provide this content yourself, we give you the tools to add content without any help from us.

Search Engine Optimization

Good Search Engine Optimization (SEO) requires clear understanding of your message and target audience, a careful plan and then a grab bag of techniques, tweaks and processes to coax your message to the top of search engine results and to get that message passed along through the web of social media like Facebook and Twitter.

• Sitemaps that alert Google, Yahoo and other search engines when content is added.
  The days of submitting your website to search engines are long gone. Now all the big search engines want you to have an invisible site map that the Web Bot uses to index the pages in your site. This is not the same as the site map in many sites that you use to find pages you don’t see in the menu. This does not come standard with most web design but it does with any standard business site we build.
• Keywords in Page Title of Homepage and main page sections.
  The single best way to quickly increase your search rank in Google is to have good page titles (the title you see on the top of your browser window). We make sure the page titles on your home page and section home pages are full of words that will help get you found in search engines.
• Social Media tool bar for members and others to link the site to their own social media profiles.
• Google Analytics built in for checking website statistics.

Administrator Features

Each business website we build is actually a Content Management System. That means that it allows someone with minimum computer skills to add, edit and delete content. The admin console of the site is password protected and contains menus for adding/editing/deleting pages, working with images, slideshows and other media and loads of other features.

• Easy to Change Page Titles, Meta Description and Keywords for each page.
  Along with the page title, it is good to have a good page description and keywords in the meta-tags (hidden part of the web page) The admin section of the website allows you to change these for each page, easily.